Read it Tuesday, Hear it Thursday
Introducing The Weekly Chat, a live, in-depth conversation series. Each chat features experts in retail and outdoor businesses discussing strategy, ideas, and inspiration for navigating current challenges and beyond.
Doubling-Down on Digital Experiences: Holiday 2020 and Beyond
Thursday, July 30 at 1 p.m. PST/4 p.m. EST
The dramatic, unwanted disruption we’ve seen this year will continue into the holiday season. Critical holiday shopping days like Black Friday, Cyber Monday, and even Small Business Saturday will be altered like never before.
During this time, digital experiences have played an outsized role in driving direct ecommerce sales, as well as impacting every other sales channel. This raises a number of mission-critical questions for outdoor brands and retailers.
Join Gorilla Group CXO Matt Collins and Creative Director Joe Erfle for a wide-ranging conversation to discuss these issues and answer your questions.
Watch On-Demand
Bob Phibbs, The Retail Doctor—Watch Now
COVID-19 will not destroy retail but in the near term it will throw us a curveball. Join Outdoor Retailer and Bob to chat about how to bring your crew back from furlough, how to make your customers feel safe and how to manage the optics of everything in your store.
Navigating Communication During COVID-19 and After: Chris Goddard, CGPR & Ashley Williams, KEEN—Watch Now
Learn best practices for staying engaged and transparent with customers/consumers, employees, retailers and for pivoting marketing/PR strategies.
Monitoring the Impact of COVID-19 on the Sports Industry and the Road to Recovery: Dirk Sorenson, NPD—Watch Now
Evidence of the havoc COVID-19 has wrought on the sports industry is now on full display. Much of the country has been under stay-at-home orders for several months. As consumers have settled into a living situation that blends work, school, exercise and social gatherings all under one roof, their purchasing behavior can begin to identify the evolving challenges and needs of adapting to this lifestyle. This Weekly Chat featuring Dirk Sorenson, industry analyst at The NPD Group, will examine the impact of COVID-19 to date and what the next steps of recovery might look like in a post-pandemic world.
What Can I Do? A Conversation About Dismantling Systemic Racism: Latria Graham, Contributing Editor, The Weekly—Watch Now
BlackoutTuesday is over and now the real work begins. This chat is about what allies can do to move progress forward to make the outdoors equitable and enjoyable for everyone. Four professionals from different sectors of the outdoor industry will talk about what they’re doing to overturn policies and change the narrative about who belongs outside. Join Latria Graham, contributing editor of The Weekly, for a conversation on what you can do next.
Sustainability in Textiles: Chad Bolick, Unifi Textiles—Watch Now
Learn more about sustainability trends and examples of what leading brands are doing to make a difference. Learn more about the circular economy and how can you become a leader in sustainable solutions. The “new normal” has created an opportunity for you to evaluate your textile use and take a look at your supply chain.
Spring Summer 2022 Active Trend Overview with Cotton Incorporated—Watch Now
A comprehensive breakdown of one trend concept forecasted for Spring Summer 2022 that will impact all market segments. We will review lifestyle influences, color selection, fabric trend direction and how Cotton can play a role in keeping your product on trend for the upcoming season.
The Building Blocks of Digital Success: Kelly Ramirez, PRISM; Brian Hennessy, Talkoot—Watch Now
Data-driven growth expert Kelly Ramirez and inbound content expert Brian Hennessy break down the art and science behind high-converting ecommerce sites. They’ll discuss the core building blocks of successful online retail and leave you with a handful of actions you can take right now to kickstart growth in your own digital channel.
The Battle for Trust, Attention and Engagement: How Media Institutions Can Serve Today’s Ever-Evolving Consumer as they Search for Trust and Community Online: Kristen Carpenter, Verde Brand Communications —Watch Now
Legacy media institutions no longer control the narrative today as social media, search engines like Youtube, and marketplaces continue to train the consumer to expect a very different experience than traditional media has been offering. What’s more, COVID-19 and the current nation-wide unrest are accelerating this paradigm shift even more rapidly. This has a profound effect on how our consumer researches brands and buys from specialty retailers. In this live podcast, you’ll learn what the consumer expects – and needs – from media today, why audiences trust content creators and their communities, and how media, brands and retailers can pivot to serve in a way that’s more needed than ever. We’ll discuss how brands and media can successfully adapt to new powerful channels of communication and community—from YouTube to TikTok.
Be Encouraged: A Conversation With Mirna Valerio—Watch Now
Bestselling author, ultrarunner, public speaker and 2018 National Geographic Adventurer of the Year Mirna Valerio will talk about her history of breaking barriers and shattering stereotypes in this industry, as well as the mental, physical, emotional pivots she’s made during the pandemic and the white-hot crucible moment we find ourselves living in.
Watch On-Demand
Redefining Retail: 5 Realities Retailers Can Do NOW to Help Protect Their Businesses LATER—Watch Now
The world has experienced unexpected change when it comes to commerce and that includes how retailers engage with customers, how consumers shop with brands, and what connects them in-between their purchasing decisions. While COVID-19 continues to cause challenges for retailers online and offline alike, this webinar will unveil actionable steps commerce-focused companies can make in order to help protect their business longevity.
5 Virtual Strategies Brick & Mortar Stores Can Easily Implement NOW Despite Doors Being Closed—Watch Now
Brought to you by: The Complete Boutique
What you’ll learn:
- The #1 product that all retailers should be selling right now and why they produce huge margins
- How to use Live Video and Virtual Shopping Events to generate dozens of sales in just a few hours
- What to do (and not do) on social media to build genuine relationships with customers that create years of repeat business
How Brick & Mortar Stores Can Quickly Implement Other Selling Strategies Into Their Operations Amidst COVID-19—Watch Now
Brought to you by: GCI Outdoor
What you’ll learn:
- What social selling is and the different ways to sell-through
- Why video is a must-use tool with video best practices
- How to overcome overwhelm and fear of filming
- The fastest ways to offering new digital sales channels
Retail Reset: Best Practices for Curb-Side Pick Ups, Local Deliveries, Shipping Packages & More Amidst COVID-19
Brought to you by: Darn Tough
Watch Now
What you’ll learn:
- Insight on packaging of products to protect their employees and customers
- Alternative ways to deliver products to customers that include curb-side pick-up, local drive-by deliveries and traditional shipping
Opening Your Virtual Doors: How to Start Selling Online During COVID-19
Brought to you by: Lightspeed
Watch Now
Have you had to close your storefront due to the COVID-19 pandemic? Expanding online and opening up your web store has never been more important.
In this webinar, we’ll show you how to get your products online, what happens when you make a sale and how to enhance the browsing experience. Following this session, we’ll talk to a Lightspeed customer about how they used their web store to complement and optimize their brick-and-mortar.
Safeguard Your Amazon Business: Stop People from Stealing Your Sales (Brand Protection)
Friday, May 8 at 12 p.m. EDT
Brought to you by: Rosenbaum Famularo, P.C.
Watch Now
What you’ll learn:
- Real-time insight to help them boost visibility on Amazon
- Necessary actions to help them protect their unique products & brands
- Actionable advice to leverage opportunity on Amazon during COVID-19
How to Increase Your Web Store Traffic During COVID-19 Sponsored by Lightspeed
Brought to you by: Lightspeed
Watch Now
What you’ll learn:
- Get to know your customer and target your marketing efforts
- Get social and utilize social selling
- Improve your SEO and go mobile
How to Grow Your Amazon Business for Massive Success in a Post-Pandemic World
Brought to you by: AccrueMe
Watch Now
What you’ll learn:
- The most beneficial way to leverage and access funds from $10,000 to $5M to grow your Amazon business
- Learn how to grow your Amazon business and increase your profits 10x
- Be the first to hear about how AccrueMe is changing the landscape of how successful Amazon Sellers are accelerating market share
COVID-19 Communications: How to Keep Your Customers Engaged
Brought to you by: Lightspeed
Watch Now
Consumer behavior has changed during COVID-19. Consumers’ personal finances have adjusted, shopping in stores is limited, and for many, their buying priorities are different. In this webinar, expect to gain clarity on this new consumer and how business owners can adjust. Join us to understand this new marketplace and gain action steps to connect with your customers in the age of COVID-19.
10 Action Steps to Re-Building Your Retail Business
Brought to you by: Celerant Technology
Watch Now
In the final webinar of a ten-part series from Emerald Exposition’s Retail Group, attendees can look forward to gaining 10 action steps to rebuild their businesses and confidently move forward in today’s challenged marketplace. For online and offline stores alike, this webinar will be filled with actionable insight to help businesses truly look ahead in both the immediate days and months, as well as into 2021 and beyond.