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WINTER
| JANUARY 27-29, 2021
SUMMER
| JUNE 15-17, 2021
Outdoor Retailer - Denver, CO
Toggle navigation
SHOW
ABOUT
DATES AND HOURS
EXHIBITOR LIST & FLOOR PLAN
ATTENDING STORES
SHOW AREAS
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ATTEND
WHY ATTEND
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SHOW TOOLS
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THE DAILY
OUTDOOR RETAILER MAGAZINE
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79 Sessions
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Full View
79 Sessions
Please use the form below to search the sessions in our agenda. To view a list of all sessions, click on 'View Agenda' without changing any of the default options.
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Dates
01/28/2020
01/29/2020
01/30/2020
01/31/2020
Format
Session
Duration
.5 hr
60m
Speakers
Aangeenbrug, Lise
Ahanchian, Amie
Anderson, Ryen
Athena, Emma
BALLINGHOFF, KYLE
BANTLE, TIM
BARCLAY, KURT
Barone, Justine
Beale, David
Bellows, Jeff
Betcher, Matthew
BLEVINS, JASON
Bolden, Scott
BRENSINGER, CAM
BROUDY, BERNE
Brown, Chris
CALDWELL, TOMMY
CARLSON, ERIC
CARTIN, LUKE
CEDAR, JONATHAN
Chung, Daniel
Cook, Kimberly
Copp, Charlyn
Crawford, Patrick
Day, Julia
Deceuster, Andrew
Deceuster, Andrew
DICE, JENN
Diharce, Greg
DIONE, ABBY
Dodge, Jason
Doyle, Michael
Elkins, Brian
Ellwood, Brian
Erickson, Buck (Justin)
FEY, NATHAN
Freaney, Kristen
Gavin, Amy
GLEASON, ANNIE
GOLDIN-DUBOIS, JON
HALPERN, JOSHUA
Harley, Caleb
HARMS, JOSH
Harper, Rich
Harrison, Taldi
Havey, Nathan
Hergenreter, Jessica
HESSION, JOE
Hirshberg, Nancy
Jackson, Andy
Jensen, Beth
Johnson, Lance
KANO, SHANDI
Keskar, Dr. Gayatri
Kim, Yoon
Kowalke, Dan
LaMotte, Tyler
Lin, Darren
Loevlie, Annelise
Lommele, Morgan
Martin, Ruben
MARTINDELL, CAMERON
Messura, Mark
MILLER, KIM
Mitchell, Kaitlyn
MOLINA, MARIO
Netro, Lorraine
Newman, Emily
Ohsman, Scott
Ortiz, Emelie
Ouellette, Carolann
Parker, Aaron
Peoples, Kriste
PHILLIPS, BRYCE
Powell, Matt
Ramirez, Kelly
Ratcliff, Bob
RAUTH, BRANDAN
Redfern, Karen
Reisberg, Josh
Reuben, Aaron
Richardson, Diana
Riley, Harriet
Ritter, Cathy
Rodgers, Chris
Rojas-Ungar, Patricia
Roth, Ben
RUGGIERO, ADAM
Sampson, Colton
Sawabini, Issa
Schiavoni, Teddy
SCHLENGER, SARAH
SHIMAZAKI, SARAH
Sickmeyer, Tyler
Sokolowski, Susan
STEELE, BEN
Stoker, Steven
Stuart, Benjamin
Taylor, Blair
THURSTON, MATTHEW
TOLLIVER, KC
Ulf, Kerstin
Unze, Jeff
Wahl, Jessica
WIDMER, TIM
Wikler, Maia
Wilhelm, Walter
Williams, Kate
Education / Events
Event
Education
Trend + Design Center
The Camp
The Ranger Station
Location
Education
Event
All
Tue, Jan 28
Wed, Jan 29
Thu, Jan 30
Fri, Jan 31
Tuesday, January 28, 8:00 AM - 12:00 PM
Establishing Your Restricted Substances List (RSL) Program
Location: Studio Loft, Kevin Taylor Opera House
For many brands, “chemicals management” begins and ends with the selection of a Restricted Substances List (RSL) that limits or bans certain chemicals in finished products. Yet without a system to communicate this list to suppliers, strategically assess materials and identify emerging risks, brands have little ability to ensure compliance...
...read more...
Education
Tuesday, January 28, 10:30 AM - 11:30 AM
China in the Age of Trade Tariffs: eCommerce Direct to Consumer Market Entry Stories and Strategies
Location: MR405
What is the deal with China? How can you sell into China direct to consumer and why is now the best time to do so? In this workshop we talk about how to market, convert and fulfill direct to consumers in China. Why cross border eCommerce in China? What are Chinese consumers...
...read more...
Education
Using Real Time Data to Measure and Optimize the Effectiveness of your Sports Marketing Content
Location: MR406
The world of sponsorship is evolving to a performance-based model that requires real-time data. Historical media like TV and print are dwarfed by digital content consumption for outdoor sport ambassadors. Today, outdoor brands are behind mainstream brands when it comes to measuring and optimizing the value of the content from...
...read more...
Education
Tuesday, January 28, 11:30 AM - 1:00 PM
Keynote Lunch and a Multi-Industry Discussion: New Consumer Experience
Location: MR401
Today’s consumers want what they want and when they want it. According to a 2018 study, 74 percent of Americans prioritize experiences over products or things and eight out of every ten outdoor participants want to try a new outdoor activity. Fortunately, the outdoor industry – from snow sports to...
...read more...
Speaker(s)
Speaker
BRYCE PHILLIPS
Founder and CEO
EVO
Speaker
JENN DICE
PeopleForBikes Coalition
Speaker
Jessica Wahl
Outdoor Receation Roundtable
Speaker
JOE HESSION
BIG SNOW AMERICA
Speaker
Karen Redfern
Go RVing
Education
Tuesday, January 28, 1:00 PM - 2:00 PM
Beyond Price: How Brands Can Beat e-Commerce Giants at Their Own Game
Location: MR405
There are 5 key areas that make Amazon, Walmart, Target, and other eCommerce giants successful: - High product availability (no stock-outs) - Quick and free delivery (next day) - Same day pick up (click-and-collect) - Easy returns (many locations, any time) - Price Most brands can and do compete on...
...read more...
Education
The Magic Equation: How Partnerships Enhance the Guest Experience (and Drive Revenue)
Location: MR406
Smith Optics and Coca-Cola are long standing partners of the outdoor industry. Learn from Eric Carlson and Amy Gavin on their approach to partnerships with ski resorts including developing brand awareness, driving revenue and creating memories. Annie Gleason of Alterra Mountain Company and Tiffany Cook of Aspen Skiing Company will...
...read more...
Education
Tuesday, January 28, 2:00 PM - 4:00 PM
What Is the Higg Index and How Can It Help Your Company Collect Data, Set Targets and Communicate Sustainability Performance?
Location: Studio Loft, Kevin Taylor Opera House
The Higg Index is a suite of tools that enables brands, retailers and facilities of all sizes — at every stage in their sustainability journey — to accurately measure and score a company’s or product’s sustainability performance. The Higg Index delivers a holistic overview that empowers businesses to make meaningful...
...read more...
Education
Tuesday, January 28, 2:15 PM - 3:15 PM
Human-Centered Search Strategies Impacting Snowsports
Location: MR405
Often the challenge of improving the search results for a brand focuses a lot of time and attention on the 'what' a user is searching for, and less time is spent on really getting to 'why' that person is searching. This session will share actionable insights to help you determine...
...read more...
Education
Education
Next Gen Participants: Understanding and Marketing to Gen Z
Location: MR406
Whether the goal is growing snow and outdoor sports participation, or strengthening a sponsor’s connection to the sports, Gen Z’s views on technology, inclusivity, content, and more are critical to making engagement with the newest generation meaningful. Among our collective challenges is sifting through a mountain of data already collected...
...read more...
Education
Education
Tuesday, January 28, 3:30 PM - 4:00 PM
Open-To-Buy: Everything You Always Wanted to Know But Were Afraid to Ask. #RTKSmartStore
Location: MR405
Join Dan Kowalke from Retail Toolkit to learn how the latest Open-to-Buy technology is enabling independent outdoor retailers to purchase inventory with customer experience in mind, by increasing turns and cash flow while minimizing markdowns....
Speaker(s)
Speaker
Dan Kowalke
General Manager
Retail Toolkit
Education
Tuesday, January 28, 3:30 PM - 4:30 PM
Future Proof Your Brand: Digital Content Strategy for the New Outdoor Era.
Location: MR406
There’s culture gap in the outdoors, and it’s growing as fast as the industry. Our audience might be bigger—but assuming these newcomers are traditional participants is a surefire way to lose them. Join Nemo Design’s pro digital content strategist Harriet Riley to learn how the veteran agency helps clients bridge...
...read more...
Speaker(s)
Speaker
Ms Harriet Riley
Nemo Design
Education
Tuesday, January 28, 4:00 PM - 4:30 PM
Smartphone-Based Rewards: How to Love Your Loyalty Program. #RTKSmartStore
Location: MR 405
Join Dan Kowalke from Retail Toolkit to hear about the importance of measurable customer loyalty to independent outdoor retailers, and how they're using gamification and achievements to incentivize customers to visit more and spend more with their own customized, POS-connected mobile loyalty apps....
Speaker(s)
Speaker
Dan Kowalke
General Manager
Retail Toolkit
Education
Wednesday, January 29, 7:15 AM - 8:45 AM
Outdoor + Snow Show Kickoff Breakfast: Business As a Force For (Climate) Good
Location: MR401
Please join us to officially kick off the Outdoor + Snow Show 2020. At this year’s Kickoff Breakfast, we want to use this opportunity to mobilize our industry on the most pressing environmental issue of our time: climate change. With the latest UN climate report clearly stating that "deeper and...
...read more...
Speaker(s)
Panelist
Benjamin Stuart
Bank of the West
Moderator
Kate Williams
1% FOR THE PLANET
Panelist
Nancy Hirshberg
The Crossroads Initiative
Panelist
TIM BANTLE
The North Face
Panelist
Tyler LaMotte
Jackson Hole Mountain Resort
Education
Wednesday, January 29, 10:00 AM - 11:00 AM
How Nature and Today’s Belief-Driven Consumers are Influencing Color Trends Throughout Design for 2021/2022
Location: Trend + Design Center (Booth 5019-LL)
Color is a language. We use the language of color to express who we are, how we feel and to symbolize the message we want to send to the world. With the environment and sustainability top of mind for so many, it makes perfect sense that we turn to nature...
...read more...
Sponsored by:
Trend + Design Center
Education
Intelligent Supply Chain Strategies for Navigating the US-China Trade War
Location: MR405
Outdoor industry companies have paid nearly two billion dollars in punitive tariffs imposed by the Trump administration on products sourced from China, with possibly more tariffs to come. These taxes not only mean higher costs for companies and consumers, but they also result in less innovation and job growth. OIA...
...read more...
Education
Education
Social Support
Location: The RANGER Station (Booth VO323-SL)
Partnerships are a two-way street and it’s not always as simple as promoting a product. Utilizing the digital landscape, we’ll dive into the collaborative ways purpose-driven brands, retailers and influencers are tackling important issues in the outdoor industry and explore how content creators are enabling nonprofits to rise to the...
...read more...
The Ranger Station
Education
Workplace Stories: Inclusive Practices and Career Acceleration
Location: The Camp (Booth 55117-UL)
Join Camber for stories from the field, focused on how inclusive workplace practices—mentorship, sponsorship and others—accelerated the career growth of our outstanding active-outdoors industry panelists....
The Camp
Education
Wednesday, January 29, 11:00 AM - 12:00 PM
Shared Values: The Cultural Imperative Shaping Successful Businesses Today
Location: MR405
Shared values drive culture, movements and ultimately brand affinity. Success for brands in the outdoor industry and beyond hinges on the ability to create alignment internally and externally with individual, societal and corporate values. Our expert panel will discuss the role values play in business (Conscious Company), how to uncover...
...read more...
Education
Tapping into the CBD Market Opportunity
Location: CBD + Wellness (Booth 57028-UL)
As applications are brought to market across diverse retail channels and product categories including cosmetics, health products, food and beverage, pet products, skincare and pharmaceuticals, BDS Analytics’ predicts U.S. sales of cannabis and hemp-derived CBD products to surge from $1.9 billion in 2018 to $20 billion by 2024, a compound...
...read more...
Sponsored by:
CBD + Wellness Area (Booth 57028-UL)
Education
The Growth of Overlanding
Location: Overland Experience (Booth 32087-UL)
Join Overland Journal to learn how big is the audience, how fast is it growing, what is the market potential for your business....
Sponsored by:
Overland Experience (Booth 32087-UL)
Education
The Secret to Innovation is Emotional Intelligence
Location: Trend + Design Center (Booth 5019-LL)
Currently one of the most under appreciated aspects of the creative process is found in the basic human condition, Emotional Intelligence. There are many people who go through the normal process of Childhood all the way through to today, rarely taking the time to look at WHY we think the...
...read more...
Trend + Design Center
Education
Winter Shred: Head to Head
Location: The Camp (Booth 55117-UL)
Members of Gear Patrol’s Outdoor & Fitness team take the stage to showcase some of the season’s most innovative and interesting new offerings in a hotly contested comparative fashion. They’ll be pulling the top products from a variety of winter-oriented categories and facing them off against each other to see...
...read more...
Sponsored by:
The Camp
Education
Wednesday, January 29, 12:00 PM - 1:00 PM
Sustainable Odor Control Technologies for Outdoor and Activewear
Location: Trend + Design Center (Booth 5019-LL)
The global regulatory situation as well as increased consumer, retailer and brand awareness of downstream impacts are driving change in odor control technology selection. We will address these changes as well as the advantages and disadvantages of the range of more sustainable alternatives currently available....
Sponsored by:
Trend + Design Center
Education
Wednesday, January 29, 12:00 PM - 1:30 PM
Millennials and Gen Z are Re-Writing the Spending Rules
Location: The Camp (Booth 55117-UL)
Did you know that 63% of Millennials – those aged 18-29 do not own a credit card? In this session, you will get an in-depth look into Millennial spending habits and discuss how leveraging this age group can help grow your brand’s direct business and build new lifetime loyalists....
Sponsored by:
The Camp
Education
OIA Industry Lunch: Is America Becoming an Indoor Nation? The Need for a Movement to Get Americans Outside
Location: MR406
Join the Outdoor Foundation for the launch of the 2019 Outdoor Participation Report and a discussion about the trends in outdoor participation and the opportunities and challenges we are facing together in getting more people thriving outside more often. Humans are becoming an indoor species, and our innate connection to...
...read more...
Education
Wednesday, January 29, 1:00 PM - 2:00 PM
Textile Repurpose Workshop
Location: The RANGER Station (Booth VO323-SL)
Textile waste is a pervasive issue throughout the industry, whether offcuts of unused fabric yardage, or outdated fabric swatches and headers, the amount of wasted material can be staggering. Student designers from the Outdoor Product Design & Development program will be onsite at The RANGER Station upcycling scrap materials into...
...read more...
The Ranger Station
Education
Wednesday, January 29, 1:30 PM - 2:30 PM
Avoid Digital Marketing Mishaps: Gear-up Strategically for More Successful Online Customer Targeting
Location: The Camp (Booth 55117-UL)
Getting your outdoor products and gear in front of an already engaged and interested customer base is absolutely do-able. We'll learn about the right audience-targeting equipment the top digital advertising platforms have available for you to use TODAY. Google, Facebook, and Instagram may seem like infinite arenas where your presence...
...read more...
The Camp
Education
Sponsored Content: Exploring the grey area between brands, publishers, readers, affiliate links and your attention span
Location: MR405
This session breaks down sponsored content’s role in today’s media landscape. In a crowded content landscape, should you be creating content? Where have brands partnered with publishers to produce great storytelling? What role does traditional advertising play? Have we lost readers trust in the content they discover? Where do influencers...
...read more...
Education
What Does the Future Hold for U.S. Sporting Goods?
Location: Trend + Design Center (Booth 5019-LL)
How will you ignite growth for your brand’s future? Join Dirk Sorenson for an in-depth look at new ways to promote growth through evolution, transformation, and innovation. This session will examine the emerging trends as it relates to pricing and new product design, materials, and technical enhancements now available for...
...read more...
Sponsored by:
Trend + Design Center
Education
Wednesday, January 29, 2:00 PM - 3:00 PM
Compliant Cannabis Strategies and Frameworks
Location: CBD + Wellness Area (Booth 57028-UL)
As more and more states legalize cannabis, sound compliance strategies are becoming increasingly critical for cannabis companies to succeed. We will discuss what you need to know in order to build compliance frameworks and strategies that incorporate standard operating procedures, supply chain matters, and regulatory measures that go beyond the...
...read more...
CBD + Wellness Area (Booth 57028-UL)
Education
Wednesday, January 29, 2:30 PM - 3:30 PM
Digital Transformation for the Outdoor Industry: Key Strategic Technologies to Drive Revenues Today and Tomorrow
Location: MR405
Are you maximizing your digital roadmap for the long haul? Positioning your business for the future requires a serious look at the framework you have in place today so you can continue to adapt, scale and grow. Join us for this SIA session where we will discuss the key technologies needed...
...read more...
Education
Five Quick Wins to Kick-Start Your Sustainability Strategy (With New Insights!)
Location: Trend + Design Center (Booth 5019-LL)
Sustainability can feel like a long, slow journey with few rewarding views in sight – unless, you’re equipped with a map of the landscape, a focused strategy and the right resources. Despite most brands having limited-to-no dedicated sustainability staff, not taking action won’t be an option for long given the...
...read more...
Trend + Design Center
Education
Marketing Socially Responsible Purchasing in the Outdoor Industry: Tread Boldly, Tread Lightly.
Location: The Camp (Booth 55117-UL)
Why do some brands and retailers hide their socially responsible efforts from their customers? In a crowded field, how do you ensure your message is heard and good work honored? How can retailers ensure they benefit from a brands efforts? This session will explore the questions we need to ask...
...read more...
The Camp
Education
Wednesday, January 29, 3:30 PM - 4:30 PM
At the Core of Omnichannel: The Shopper
Location: MR405
Empowering business channels by bridging the gap between online shopping and physical retail experience. From shopper-facing solutions, to business intelligence and data, we will enlighten the audience with examples of technology that deliver channel efficiencies and stimulate ROI. From page load to data lake, Locally and partners will present a...
...read more...
Education
Moisture Management: The Importance of Staying Dry
Location: Trend + Design Center (Booth 5019-LL)
Dr. Jason, Jun-yan Hu will share his perspectives on the importance of staying dry and the emergence of One-way Moisture Transfer Capability (OWTC) textiles in regard to staying warm during winter activities. During this discussion Dr. Hu will share details around available testing methods such as AATCC 195 and provide...
...read more...
Sponsored by:
Trend + Design Center
Education
The Modern Outdoor Movement
Location: The RANGER Station (Booth VO323-SL)
How has the outdoor industry evolved since the launch of Venture Out? Join us for this panel discussion featuring emerging and established brands who've played a key role in shaping the Modern Outdoor Movement....
The Ranger Station
Education
Why Sell B2C When B2B is Over 6x the Opportunity Size?
Location: The Camp (Booth 55117-UL)
Did you know that B2B ecommerce is a $23.9 trillion (yes, with a T) market opportunity? Businesses are taking advantage of Alibaba.com’s platform to reach 10 million+ active buyers around the world — and around the corner. Join this interactive discussion to hear how you can differentiate your business and product...
...read more...
Sponsored by:
The Camp
Education
Thursday, January 30, 7:00 AM - 9:00 AM
A Refuge at Risk: Fighting for Human Rights, Climate Justice and Unmatched Adventure in the Arctic National Wildlife Refuge
Location: Hyatt Regency Capitol Ballroom
The Arctic National Wildlife Refuge is one of the wildest places on earth. For the first time in 50 years, the biological heart of the refuge—the Coastal Plain—is no longer protected from oil and gas development. Join the Conservation Alliance for breakfast and a presentation by Gwich’in Elder Lorraine Netro, climate...
...read more...
Sponsored by:
Education
U.S. Retail and Consumer Trend Presentation
Location: MR401
Join us for breakfast and see where the marketplace is going and what your customers are thinking. This popular presentation will help you understand current market trends and dynamics, explore who is coming into your stores, and discover what drives them there. Get a winning advantage — a clear view...
...read more...
Education
Education
Thursday, January 30, 9:00 AM - 10:00 AM
How to Create a Rental Program and Boost Revenue
Location: The Camp (Booth 55117-UL)
Dive into an overview of the outdoor gear rental market that is growing at a rate of 24% per year. Understand the basic necessities for building a rental program within your shop. We will also dig into tips to improve your rental processes from prepping the gear to managing it...
...read more...
The Camp
Education
The Tariff Impact on IP: 5 Strategic IP Considerations for Outdoor Brands in the Current Global Trade Environment
Location: MR405
With new tariffs for the U.S. outdoor industry expected to be as much as $1.5 billion dollars every month, Outdoor Brands must consider various business strategies, like manufacturing and supply chain options, to mitigate the rising costs to their bottom lines. Along with these business countermeasures, it is critical for...
...read more...
Education
Thursday, January 30, 10:00 AM - 11:00 AM
Fall/Winter 2021 Sport and Street
Location: Trend + Design Center (Booth 5019-LL)
Fall/Winter 2021 Sport and Street, Promostyl takes you through the market, color and design trends for the upcoming season....
Trend + Design Center
Education
Outdoor and Travel Industries United to Address Overcrowding on Public Lands
Location: MR405
Visits to U.S. national parks between 2008 and 2018 climbed by more than 43 million, from about 275 million park visits in 2008 to 318 million in 2018. And other public lands, such as popular national forests, are also seeing increased visitation. As outdoorists, we are stoked to see more...
...read more...
Education
Education
Outdoor Disruptors
Location: The RANGER Station (Booth VO323-SL)
How have start-ups utilized innovation and technology to disrupt the outdoor industry? We'll talk to brands and retailers changing the game by harnessing the power of crowdfunding, crowdsourcing, and unique business models....
The Ranger Station
Education
Unlock the Digital Growth Your Brand Deserves
Location: The Camp (Booth 55117-UL)
Today, once-mighty global retailers struggle for survival while digital-natives struggle to keep up with exploding demand. Online stores are going brick & mortar while brick & mortar retailers are headed online. Meanwhile every day seems to bring a new slew of technologies you need to adopt. How do you make...
...read more...
Sponsored by:
The Camp
Education
Thursday, January 30, 11:00 AM - 12:00 PM
All Results, No Budget: Making the Most of Your Depleted Marketing Resources
Location: MR405
No matter how large or small your marketing team and budget are, most outdoor industry marketing leaders find themselves at least one employee (and many dollars) short of what they’d prefer to have available. So how can you close the gap and get the results you and your leadership team...
...read more...
Education
Education
Data-Driven Clothing Design & AI
Location: Trend + Design Center (Booth 5019-LL)
Design using granular data about client segments, price, color, fit, body type, sustainability, and quality allows you to design the right product for the right customer at the right time. Using traditional trending (trend services and comp-shopping) with new tools (Google searches and proprietary algorithmic tools) works towards AI-driven design...
...read more...
Trend + Design Center
Education
Overland Crossover Markets
Location: Overland Experience (Booth 32087-UL)
Learn what outdoor activities crossover with Overlanding and how does it support them. The overland customer is an outdoor customer....
Sponsored by:
Overland Experience (Booth 32087-UL)
Education
The Editors' Top Gear Picks presented by GearJunkie
Location: The Camp (Booth 55117-UL)
Join some of the outdoor industry's top journalists and media members to run down the gear they're excited about at Outdoor Retailer. Taking gear reviews to a whole new level, join us to see what products are trending and what you need in your store....
The Camp
Education
Unlocking the Power of Cannabis & Hemp for the Outdoor Retail Market
Location: CBD + Wellness Area (Booth 57028-UL)
There is an undeniable global buzz around the cannabis, hemp and CBD market, with sales projections that top $40 billion by 2024. While much of the conversation is centered on legalizing medical cannabis or the potential of consumer products containing CBD, the fact is that there are many other uses...
...read more...
CBD + Wellness Area (Booth 57028-UL)
Education
Thursday, January 30, 12:00 PM - 1:00 PM
Building Community: How To Be Relevant in the 21st Century
Location: The Camp (Booth 55117-UL)
The iconic outdoor retail shop has served as the place to meet up and hang out for the outdoor enthusiast. These days, online shopping threatens the brick and mortar experience. In order to compete, stores must build community. Customers value shops as a social meeting point and retailers can provide...
...read more...
The Camp
Education
The Future of Plant-Based Materials in the Outdoor Industry: How Innovations in Material Science, Manufacturing, and Design are Pushing the Boundaries of Performance and Sustainability
Location: Trend + Design Center (Booth 5019-LL)
Hosted by DuPont Tate & Lyle Bio Products, a set of industry presenters share real-world case studies that show how recent advances in digital manufacturing and sport science have harnessed the performance advantages of bio-based materials to deliver new performance heights across the outdoor sport, apparel, and footwear industries....
Sponsored by:
Trend + Design Center
Education
Thursday, January 30, 12:00 PM - 1:30 PM
OIA Industry Lunch: Climate Action is Not a Spectator Sport: The Risks of Complacency and the Opportunity for Outdoor Industry Leadership
Location: MR406
Join industry leaders, climate experts, OIA and partners for an introduction to the Climate Action Corps. Hear why smart companies are joining, and how you can take part. The outdoor experience is under threat, our supply chains are at risk, and your customers and employees want to know: what are you doing about climate...
...read more...
Speaker(s)
Panelist
CAM BRENSINGER
NEMO EQUIPMENT
Panelist
JONATHAN CEDAR
CEO
BIOLITE
Panelist
MATTHEW THURSTON
REI HQ
Education
Thursday, January 30, 1:00 PM - 2:00 PM
Textile Repurpose Workshop
Location: The RANGER Station (Booth VO323-SL)
Textile waste is a pervasive issue throughout the industry, whether offcuts of unused fabric yardage, or outdated fabric swatches and headers, the amount of wasted material can be staggering. Student designers from the Outdoor Product Design & Development program will be onsite at The RANGER Station upcycling scrap materials into...
...read more...
The Ranger Station
Education
Thursday, January 30, 1:30 PM - 2:30 PM
AI: The Next Evolution for Designers and the Design Process
Location: Trend + Design Center (Booth 5019-LL)
Specialized designers such as graphics, industrial, and web designers, have been evolving into a designer with a breadth in product strategy, visual and interaction design. As new tools are developed the evolution continues to accelerate. Will the latest tool, AI spell the end of the designer, or will it be...
...read more...
Trend + Design Center
Education
Amazon or Off Amazon, That is the Question
Location: The Camp (Booth 55117-UL)
How many different ways do you sell products and services? How many sales channels do you have? Believe or not your off-Amazon business is becoming more important than ever to your On-Amazon business. What about my store, what about our brands, well that is great, but remember 70% of searches...
...read more...
The Camp
Education
Raising Outside Capital & Navigating the World of Private Equity
Location: MR405
The process of raising outside capital can be complicated, overwhelming and time consuming. Learn how to choose the right partner and prepare ahead of time for pursuing a capital partnership. A lot of thought and effort goes into such a decision and we at North Castle Partners are committed to...
...read more...
Education
Thursday, January 30, 2:00 PM - 3:00 PM
Building a Cannabis Business in a Regulated Market
Location: CBD + Wellness Area (Booth 57028-UL)
From the illicit market to the supermarket, what people want to know about the health and wellness revolution that is CBD. More and more states legalize hemp derived CBD products, understanding how to build a legal outfit in regulated markets is more crucial than ever. From branding and social media...
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CBD + Wellness Area (Booth 57028-UL)
Education
Thursday, January 30, 2:30 PM - 3:30 PM
Fight Over Flight – How These Outdoor Brands Use Amazon To Thrive
Location: MR405
With over well over 50% of product searches starting on Amazon, brands can no longer treat Amazon like the myth of the abominable snowman anymore or it will become a real-life monster for your company. There are multiple ways to be successful on Amazon, but it all starts with having...
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Education
Get the Gear: Training and Equipment for an Avalanche Emergency
Location: The Camp (Booth 55117-UL)
Join the American Institute for Avalanche Research and Education and our panel of experts to get the latest and greatest information on gear that backcountry users need to be fully equipped for safe travel in avalanche terrain. Topics will include trends, new technologies, and customer communication best practices....
Sponsored by:
The Camp
Education
New Approaches to Material Sustainability
Location: Trend + Design Center (Booth 5019-LL)
What can we learn from the successes in other industries? As more and more industries are understanding that real changes are necessary for sustainability, there are many new and appealing approaches to solving this challenge. This materials-centric presentation brings together a range of different case studies depicting how brands have...
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Trend + Design Center
Education
Thursday, January 30, 3:30 PM - 4:30 PM
Natural Materials: Sourcing and Designing to Grow Sustainability and Drive Sales
Location: Trend + Design Center (Booth 5019-LL)
The use of natural materials in outdoor gear is on the rise and for good reason. Not only are materials such as down, cotton, wool and bamboo renewable, biodegradable and, in many cases, recyclable, they also have unique performance attributes not easily replicated with synthetics. On top of that, today’s end...
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Trend + Design Center
Education
Parks in Peril: National Parks in a Changing Climate
Location: The RANGER Station (Booth VO323-SL)
National Parks contain some of the most rare and fragile ecosystems on the planet and are especially vulnerable to climate change. How will changing temperatures, rising seas, and new fire regimes impact our National Parks, and what can we do about it? Join Parks Project as we discuss the future...
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Sponsored by:
The Ranger Station
Education
Refuel and Recharge: How To Take Your Business To the Next Level
Location: The Camp (Booth 55117-UL)
Come unwind, rejuvenate your mind and get re-energized with PayPal Credit! For retailers and business owners, it is more important than ever to create the head space and maintain the energy necessary to deliver maximum value to customers. Join us for a recharge break to help you get more done...
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Sponsored by:
The Camp
Education
Triple Black Diamond Brand Strategies: Harnessing the Power of Copyrights, Trademarks, and Patents to Deliver the Value Your Brand Deserves
Location: MR405
You’ve put in the blood, sweat, tears, and time to innovate and nurture your brand forward along the trail leading to the peak of market dominance. But you’ll need more than hiking boots because that trail is marred by the variable terrain of competition—both from legitimate brands competing for market...
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Sponsored by:
Education
Education
Friday, January 31, 7:00 AM - 9:00 AM
Camber Outdoors Breakfast: Corporate Inclusion, Equity, and Diversity - A Global Perspective
Location: MR401
This year’s keynote speaker is Blair Taylor, Partner, PwC Consulting. Formerly, Taylor served as CEO of President Obama’s My Brother’s Keeper Alliance and as Chief Community Officer for Starbucks. Blair will take us through a global journey, leveraging the lenses of various industries to showcase the power of innovation and...
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Speaker(s)
Speaker
Blair Taylor
Price Waterhouse Coopers
Education
Friday, January 31, 9:00 AM - 10:00 AM
Electric Bicycles: Capitalizing on a Booming Category for Summer
Location: MR405
E-bikes are the fastest growing segment of the bike industry, and truly growing the number of people who ride bikes with friends and families. PeopleForBikes has been leading the charge to get e-bikes access in more places, especially ski areas and summer tourist destinations, to increase ridership and participation. This...
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Education
The Retailer Roundtable
Location: The Camp (Booth 55117-UL)
Join Board Retailers Association for an open forum discussion on how the manufacturers and retailers can work together to continue to support the board sports that they are all passionate about. BRA Chairman, George Leichtweis of Modern Skate & Surf, will moderate a panel of key manufacturers reps and BRA...
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Sponsored by:
The Camp
Education
Friday, January 31, 10:00 AM - 11:00 AM
Open-Source Sustainability
Location: The RANGER Station (Booth VO323-SL)
From reducing single-use plastics and offsetting carbon to educating outdoor enthusiasts about protecting public lands, how can we use our platforms to inspire and engage consumers to do more with their purchasing power? We'll chat with influencers, activists, and brands about generating positive, impactful change....
The Ranger Station
Education
SEO in 2020: AI, Voice, and Intent
Location: MR405
Artificial intelligence, voice recognition, and mobile technology have changed the way consumers seek information and make purchase decisions in 2020. Search-engines are still consumers’ 1st source for reliable information, but the way they search has evolved. It is predicted that half of all searches will be performed with voice by...
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Education
Sports Trends FW 21-22 by INMOUV
Location: Trend + Design Center (Booth 5019-LL)
Join INMOUV, a trend and design forecast agency based in the heart of Paris, to see an inside look at sport trends for 2021/2022. INMOUV Sport Trend Bureau, subsidiary of CARLIN GROUP is a Parisian Trends & Design Agency specialized in ACTIVE SPORT & MENSWEAR. INMOUV is internationally known for...
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Sponsored by:
Trend + Design Center
Education
When Womxn Lead: Making Waves
Location: The Camp (Booth 55117-UL)
As we continue to be sold marketing campaigns that tell us to be bold, fierce, and unapologetic, what happens in our professional and personal relationships when we do just that? In this panel, we will explore the positive and negative consequences of making waves in the outdoor industry and beyond,...
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The Camp
Education
Friday, January 31, 11:00 AM - 12:00 PM
Carbon Neutral by 2030: How Mountain Communities are Leading the Climate Movement.
Location: The Camp (Booth 55117-UL)
The sense of urgency around 2030 continues to escalate. The world’s climate scientists agree—to control global warming at 1.5 degrees, the earth needs drastic reductions in carbon emissions by 2030. Mountain towns need to act on effective solutions immediately. Join this panel of experts from MT2030 and the Western Resource...
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The Camp
Education
Connecting With Overland
Location: Overland Experience (Booth 32087-UL)
How, where, and when can retailers and manufacturers connect with the overland consumer audience or endemic businesses. Understanding the available targeted marketing outlets, media and events as well as keys to relating your product and business is imperative to exploring the overland segment....
Sponsored by:
Overland Experience (Booth 32087-UL)
Education
Four Sides and a Zipper? How Performance Sport Bag Design Can be Revolutionized Through Intersectional Creative Thinking
Location: Trend + Design Center (Booth 5019-LL)
If you look at an assortment of performance sport bags from a distance - well, they all look rather similar. This presentation will review how intersectional creative thinking was used to design new sport performance bag forms by graduate students from the University of Oregon’s Sports Product Design MS program....
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Trend + Design Center
Education
The 7 Secrets of a Brand Champion
Location: MR405
All companies that achieve success, growth and innovation, have one thing in common. An individual at the helm who understands the importance of a company's brand and is able to position the company with a competitive advantage, these people are know as brand champions. There are seven secrets of a brand...
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Education
Friday, January 31, 12:00 PM - 1:00 PM
Mitigating the Apparel Sectors Impact on Climate Change
Location: Trend + Design Center (Booth 5019-LL)
An overview of the impacts of the apparel industry on climate change and a case study on how to companies can work towards imitating such impacts....
Sponsored by:
Trend + Design Center
Education
Mobilizing the Outdoor Community on Meaningful Climate Action
Location: MR405
Protect Our Winters (POW) has conducted a comprehensive, national Market & Motivation Research project into the emotional pathways that connect ardent and avid outdoor sports participants to climate change and the opportunities and challenges to engage customers on the issue. POW is making a summary of the studies' findings available...
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Education
Friday, January 31, 12:00 PM - 1:30 PM
OIA Industry Lunch: Building the Outdoor Industry Employment Pipeline: Stronger, Better, Smarter!
Location: The Camp (Booth 55117-UL)
Unlike many industries, working in the outdoor industry does not require a specialized degree or continuing education credits. However, as the outdoor industry’s $887 billion economic impact continues to grow and elevate the profile and popularity of the industry, there is an increasing need for tailored workforce development and professional...
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Speaker(s)
Panelist
Andrew Deceuster
Associate Professor in the Outdoor Product Design and Development Program at
Utah State University
Panelist
Annelise Loevlie
Icelantic Skis
Panelist
Emily Newman
Executive Director
Camber Outdoors
Panelist
KIM MILLER
SCARPA NORTH AMERICA INC.
Panelist
Kristen Freaney
Outdoor Industry Association
Moderator
NATHAN FEY
CO OUTDOOR RECREATION INDUSTRY OFFICE
The Camp
Education
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